An interesting study by Hertfordshire University recently discovered that talking about your cravings can actually reduce their power over you.
Although they used chocolate, not alcohol, the principle is exactly the same. The test subjects who were encouraged to talk about their desire for chocolate subsequently ate 50% less than those who were told not to talk about it beforehand.
If you try to ignore your cravings, or suppress them and pretend they’re not happening, then you can end up drinking even more. So if you want to beat your cravings for alcohol, just acknowledge them and talk about it with someone who is supportive.