A recent study by researchers at the University of Liverpool has found that smaller serving sizes can reduce the overall amount people drink during a session. This reflects research on food consumption – people will also eat less overall if food is served to them in smaller portions (but they are also allowed 2nd and 3rd courses).
The study discovered that serving drinks in smaller glasses (but still allowing people to have as many drinks as they wanted to) contributed to people drinking less alcohol overall than people served with larger glasses. The effect they recorded was a 32-39% reduction in a real world setting (a pub).
This seems a very simple change that anyone could make – so why not try it?
Start drinking from slightly smaller glasses this week, and see if you notice any difference in how much alcohol you drink overall.